Inside a world the place tech CEOs generally keep meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. Given that the co-founder and CEO of Scentbird, one of several major fragrance subscription products and services in North The usa, Mariya has established herself to get a forward-pondering business enterprise chief. But further than her achievements in the corporate earth, she has also emerged being a spiritual guidebook and intuitive teacher, a metamorphosis she shares openly as a result of her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Probably the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s enterprise profession took flight in 2014 when she co-Established Scentbird, a firm meant to make designer fragrances more available through a month-to-month subscription design. Modeled soon after Netflix, but for perfume lovers, Scentbird quickly became a go-to System for fragrance discovery. Underneath her leadership, the business grew to serve in excess of seven hundred,000 subscribers, supplying usage of in excess of 800 fragrances from important world-wide brand names.
With a strong foundation in model strategy, offer chain logistics, and marketing and advertising, Mariya successfully captivated enterprise funds, participated within the Y Combinator accelerator, and helped Scentbird scale into a $100M+ income company. She later expanded her portfolio with Deck of Scarlet, a magnificence manufacturer, and Drift, an automobile fragrance corporation.
But while her popularity within the startup entire world was soaring, Mariya was quietly undergoing a spiritual transformation that will quickly spill into the public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya seasoned what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Vitality operate, meditation, and intuitive channeling. As she deepened her spiritual apply, she began making content to help Other people explore their own consciousness, in the long run launching her YouTube channel “That is Mariya.”
The channel, which now has above a hundred,000 subscribers, functions a variety of articles—guided meditations, soul therapeutic methods, chakra operate, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personalized. She invitations her viewers to attach with themselves, the divine, along with the unseen energies that form our every day lives.
Her followers usually describe her material as transformative, and she has cultivated a deeply faithful spiritual viewers as a result of consistent engagement and authenticity.
Controversy at the Crossroads of Id
Though lots of have embraced Mariya’s twin identification, Other folks have raised eyebrows—particularly as her metaphysical beliefs are getting to be more publicly obvious. In 2024, a attribute with the Company of Fashion spotlighted The strain involving her roles being a tech CEO in addition to a spiritual teacher.
Many of Mariya’s statements—for example comments on choice therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, as well as former collaborators. Several attractiveness influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social networking message boards debated the appropriateness of her beliefs in relation to her Management posture in a mainstream brand.
In reaction, Mariya clarified that her spiritual teachings are personalized and available under her very first name only, deliberately divided from her professional id. Still the controversy opened up a broader dialogue mariya nurislamova scentbird about whether general public figures can—or should really—compartmentalize their beliefs within the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though lots of founders strive to keep up a picture of neutrality, she has preferred to show up as her entire self. This level of transparency could be equally magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an field generally targeted entirely on scale and system. On another, her outspokenness about spiritual subject areas invitations scrutiny, especially in an era when on line articles can rapidly go viral and provoke strong reactions.
Still, Mariya’s solution speaks into a further cultural change. As more people check out wellness, consciousness, and personal progress, figures like her—who bridge the spiritual and materials worlds—may possibly develop into far more common, not significantly less.
Businesswoman. Mystic. Influencer.
As well as working her corporations and YouTube channel, Mariya has constructed an ecosystem of spiritual choices. She hosts retreats, features personal channeling periods, sells spiritual instruments, and it has even published a e book titled seventy two Keys to Manifestation. She’s fundamentally created a parallel enterprise within the spiritual space—completely individual from her part at Scentbird, nonetheless equally as structured and scalable.
Her spiritual brand name, like her magnificence model, is global, polished, and expertise-driven. It’s clear that Mariya applies precisely the same volume of aim and creative imagination to both equally spheres of her life. No matter whether primary a staff of builders or channeling divine Power for your guided meditation, she provides with clarity and conviction.
The Street Ahead
Mariya Nurislamova’s journey raises vital questions about id, leadership, and community lifestyle. Can a tech CEO also be a mystic? Should business enterprise leaders share their own beliefs with the public? What happens when All those beliefs challenge regular norms?
Regardless of the answers, Mariya proceeds to wander her path unapologetically. She represents a brand new technology of business owners—kinds who aren’t scared to be advanced, spiritual, and multidimensional. Her boldness may Value her some partnerships, but Furthermore, it earns her admiration from those that price truth of the matter above conformity.
In the long run, Mariya Nurislamova isn’t just redefining what this means to be a CEO. She’s redefining what it means to be total.
Mariya Nurislamova lives in the intersection of logic and intuition, enterprise and spirit, leadership and vulnerability. Her Tale is a Daring testament to living authentically, even when that authenticity comes along with possibility. As she carries on to grow her dual empire—each earthly and cosmic—she invitations us all to take into consideration what it means to lead with soul.
Whether the thing is her as being a visionary or even a provocateur, another thing is definite: Mariya Nurislamova will not be scared to interrupt the mold.